Ever heard of the term sustainable fashion ?
This weekend, I volunteered with an organisation called VinoKilo, supporting the growing movement of sustainable fashion. They were holding an event in Wurzbourg, Germany, and needed some help setting up the event and making it a success. For every shift covered, they were offering 1.5kg of vintage clothes + some food. (I went home with way more than just 1.5kg, but lucky me I also did get a great discount for every kilos surplus hihi).
It was a nice afternoon spent dribbling in front of all the cool vintage clothes and accessories they have, and picking up the clothes we wanted to keep. But of course we also worked. Or at least try to.
The music was nice, as well as the atmosphere and the people. Our job consisted mostly on hanging the clothes, organising the place, sticking up posters and making the place friendly.
VinoKilo hold events all around Germany, but are also available online at VinoKilo.com. If you want to have a glimpse at what they offer, they also have a cool Instagram page →Vinokilo (among really cute event organisers)
But what is sustainable fashion ?
Also refer to as eco-fashion, sustainable fashion is part of the growing mindset of sustainability. For those of you who are not really familiar with the term sustainability, well, sustainability is mostly all about encouraging a system where our impact on the environment is minimal, and where we are becoming more aware and responsible of our choices and their impacts. It is built on the desire of protecting our planet and its resources, while providing a future for the next generations.
In other words, sustainable fashion is the enemy of fast fashion.
Our modern society needs to develop in more sustainable ways, and this is where sustainable fashion comes into place. It offers a nice alternative to fast fashion.
What is fast fashion you might ask ? Fast fashion is producing and distributing new collections constantly renewed.
It’s a term used by fashion retailers to express that designs move from catwalk to stores pretty quickly to capture current fashion trends. … This quick manufacturing at an affordable price policy is used in large retailers such as H&M, Zara, Primark, Topshop and so one. And it’s changing our relationship with fashion.
Coco Channel once said:
“Fashion becomes out of date, style never”
The fast fashion industry is designed to make you feel out of trend pretty quick, but do your style really does ?
VinoKilo main aim is to become Europe’s largest touchpoint for secondhand clothing as well as to inspire people to make more sustainable fashion choices.
They encourage people to see clothes as timeless pieces of art.
Sustainable fashion does indeed offer a great alternative to the fast fashion industry. You are reusing clothing that have already been produce, and not being a part of the fast consuming society. Some might say that it is not the best alternative, but it still is one.
And vintage clothes are dead cool.